What is offline marketing?
Offline marketing is any advertising or promotional practice that leverages traditional offline media. This includes channels such as television, radio, billboards, print, and in-person events. More often than not, modern-day offline marketing methods are built to support or supplement online efforts.
Why is offline marketing still viable?
Online and digital marketing is a necessary component to stay competitive. But in reality, the best marketing strategies connect and combine offline and digital campaigns. These multichannel campaigns provide greater brand exposure, connect your messaging between every point of contact you present, and can potentially drive a greater return on investment (ROI). It allows you to utilize single campaign initiatives across multiple channels, meaning that you get more opportunities to use copy, images, and promotional material.
Five effective offline marketing ideas for startups in 2022.
- Business cards
The business card represents your company’s brand. Not only does it convey important personal contact information such as name, title, email, website, address, and phone number, but oftentimes it is also the first exposure to the overall image of the business. The company logo is prominently displayed for brand identity. The fonts used, color, texture, and paper stock used also convey a message about the type of industry represented. Specialized printing techniques can be used such as embossing, foil stamping, thermography, or laminating. The business card reflects the personality of the company and gives the first impression.
- Pamphlets or flyers
Flyers are an easy and effective way to tell people on the street about your services and products. They may have never seen your website, or may not be on social media. Even if they are online, they may take more notice of a flyer that is handed to them rather than scrolling through their news feed.
- Send out seasonal cards
Love the holidays? Send out cards and small gifts to clients and use special occasions and milestones to make your presence known. And you don’t have to spend a lot of money celebrating with your customers.
A well-designed, well-thought-out, personalized greeting or small token can show clients that you care and that they mean something to your brand.
If you already have service vehicles, using them for advertising not only reaches a large audience, it provides additional purpose for your vehicle. Wrapping your vehicle is an incredibly cost-effective way of getting additional exposure while going to places where you would already go.
- Guerrilla marketing
Guerrilla marketing is a marketing technique that attempts to achieve great results with limited resources. Guerrilla marketing aims to gain a lot of media attention or public attention in a very short time. These costs are often a fraction of the costs associated with expensive campaigns.