A 10-Point Clarity Checklist
Your website has 8 seconds to make a first impression. That’s all the time most visitors give you before deciding whether to scroll, click — or bounce.
And they don’t leave because your design isn’t pretty enough.
They leave because they’re confused, overwhelmed, or unsure what to do next.
At Marketing King, we’ve worked with dozens of brands to improve not just how their websites look, but how clearly they communicate. Clarity builds trust, guides action, and makes people think: “This is exactly what I’ve been looking for.”
Here’s a simple but powerful 10-point clarity checklist to help you figure out if your website is saying the right thing — and what to do if it’s not.
1. Can a stranger understand what you do — instantly?
Your homepage headline needs to be specific, not poetic. Visitors should “get it” without scrolling.
Example: “Custom websites for local businesses in under 30 days”
beats
“Designing digital experiences that move the future.”
Be clear, then clever. Never the other way around.
2. Is it obvious who your service is for?
Don’t try to appeal to everyone. That waters down your message. Instead, make your target audience feel like your site was built for them — whether that’s wellness coaches, restaurants, freelancers, or e-commerce brands.
When you speak to everyone, you connect with no one.
3. Is there one clear call-to-action?
Visitors need to know what to do next: “Book a free call,” “Browse packages,” “Get started.”
This button should appear early (above the fold), and repeat throughout the page — not five different CTAs leading in different directions.
4. Are you clearly solving a problem?
Your services should be framed as solutions to real challenges:
• “We build mobile-friendly sites” becomes
• “Stop losing customers to slow, outdated websites.”
People are looking to reduce pain, save time, or get results. Make it clear how you help.
5. Do you back it up with proof?
Trust is earned quickly through real examples.
Include:
• Testimonials from past clients
• Case studies with results
• Social proof like follower count, client logos, or reviews
Even one good quote with a name and photo is powerful.
6. Is there a human behind the business?
People connect with people. Show your face, your team, or your story. A friendly photo and a few honest lines in your About section go a long way in building connection.
Stock photos can’t compete with real people.
7. Is your site easy to navigate?
Cluttered menus and long dropdowns overwhelm people. Stick to 5–6 simple links:
Home · Services · About · Blog · Contact
Keep your footer clean and useful too. Add your privacy policy, social links, and contact info.
8. Does it work seamlessly on mobile?
Over 60% of web traffic is mobile. If your fonts are too small, buttons are hard to tap, or images load weirdly — visitors won’t stick around. Test your site on both phone and tablet regularly.
9. Is your copy doing the selling?
Good design gets attention — but your words do the work.
• Avoid vague phrases like “Quality you can trust.”
• Focus on benefits instead: “Launch your site in 14 days — guaranteed.”
Use clear, conversational, human language.
10. Does your tone sound like you?
Whether you’re a bold coach or a calm wellness brand — your tone should match.
Drop the corporate speak. Let your voice shine through. Authenticity builds trust faster than perfection.
Ready to Review Your Site?
Grab your homepage and run through the list.
If you said “no” or “not sure” to more than three of these… you’re probably losing visitors — and potential clients — to confusion.
A clear website doesn’t just look better. It converts better, builds stronger connections, and sets you apart in a crowded space.
Need a hand?
We help businesses like yours break through the noise with clear, confident messaging that speaks to the right audience and drives results.
→ Book a call or try our Build Your Package Calculator to get started.
